• WORK
  • HEALTHCARE
  • ABOUT
  • Contact

Antony Smith senior creative

  • WORK
  • HEALTHCARE
  • ABOUT
  • Contact

Cipro

A new way of delivering a famous name in the treatment of respiratory tract infections.

Crystal - Contraceptive patch

A new and reliable way of administering female contraception; a weekly micro-patch. Subtle and almost invisible, a much sexier choice all round.

European OAB

A distinctive all-channel pan-European disease-awareness campaign for the oft-embarrassing condition called Overactive Bladder. Sufferers often plan their lives around the availability of public toilets so part of the campaign was an App to help locate them. Needless to say the results of the campaign weren't at all embarrassing. 

Dapagliflozin

A completely new approach to treating type 2 diabetes. This work won the important pitch for Ogilvy, but sadly the work never ran.

Onglyza

Another pitch-winning concept.

COPD facts

A multi-media campaign graphically illustrating points about the condition of COPD.

The New Herbal Co.

A campaign for a range of new products from the New Herbal Company to relieve everything from Migraine to aches and pains.

Inlyta

A dramatic make-over and a new campaign launch book for the treatment of 2nd line mRCC. 

Cipro

— view —

Crystal - Contraceptive patch

— view —

PATCH-LAND For site 2.jpg

European OAB

— view —

Dapagliflozin

— view —

DAPA Circus_Page_1.jpg

Onglyza

— view —

ONGLYZA 'reflections'_Page_3.jpg

COPD facts

— view —

COPD - FACTS CAMPAIGN s_Page_1.jpg

The New Herbal Co.

— view —

NHC-All-Materials-R2_Page_01.jpg

Inlyta

— view —

Inlyta P Pack 1.JPG